Victoria Crockford

Executive Director
Heft Communications

Vic leads the South Island client base at Heft and brings curiosity and dedication to great outcomes to her client work. She is a skilled and empathetic communications and government relations professional with extensive experience as a senior leader in organisations across the energy and housing sectors, including time as a chief executive in the not-for-profit sector.

Vic is passionate about building strong teams and creating strategies to solve complex problems. She started her career in risk management in the film and television sector, so she knows about what grabs people's attention and how to plan for and manage crises.

Outside of Heft, Vic leads the Coalition to End Women's Homelessness - a project advocating for better national and local responses to women experiencing homelessness - and is passionate about seeing all women have a decent place to call home. She is also passionate about the arts and is on the Board of Arts Access Aotearoa, an organisation that works to remove barriers to the arts for Deaf and disabled artists and communities and to enable the use of the arts as a rehabilitation opportunity in prisons. In the rest of her time, she is a member of Queenstown Lakes District Council's Climate and Biodiversity Reference Group.

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